A New Flagship Store of Yanjiyou in IFS
“I lived in the perpetual, delicious expectation of the future, no matter what it might be.”It is a sentence from Fruits of the Earth, a collection of essays written by the French writer, André Gide, which is carved on the wall of the bookstore Yanjiyou.
The book calls for people “return to” the earth from books. The author himself was floating on the life river, from one place to another, from a morning to an evening, leaving several lines of words. In the introduction of the book, he persuaded readers: “After reading this book, just throw it away and leave.” And now, I begin to understand why the bookstore chooses this sentence for no one but Gide can express the spirit of the bookstore.
He said: You will never know the efforts it cost us to become interested in life; but now that life does interest us, it will be everything else --- passionately. Once interested in life, then passionately. Just like what this bookstore brings to us.
Many people attribute the disappearance of bookstores to the emergence of the Internet rather than they don’t like reading any more. Actually(A famous author in China called A Lai said:”) the Internet does have its brutal and violent side for it never treats books as books and never pays attention to their contents, but only emphasizes on how cheap they are, how many discounts they have. It is a sign of disrespect to both knowledge and authors. Just like Jiechen, a Chengdu author says, on-line shops bring lots of convenience to book buyers.
Recently, bookstores return to our sight and many chain bookstores have sprung up in the commercial squares around the country, for example, only Yanjiyou Bookstore Brand has opened six new shops on December, 2016. Except that, other brands like SiSYPHE, Fang Suo, Words & Lines, One Way Street and Bi’an are what we are familiar with. And some oversea bookstore brands e.g.(like) DaikanyamaT-Site, a famous Japanese bookstore brand, also have great interests in Chinese market and intend to advance in. When asked about the increasing number of the flagship stores, Dan Jie, the joint establisher and CEO of Yanjiyou says: “It happened to be consistent with our commercial plan. Bookstores were sinking in the lowest ebb in 2008-2012; since 2013, the development momentum began to gather up for the supportive policies and booming commercial real estate.”And (she thinks)the momentum will pick up further for a long time.
In 2006, SiSYPHE bookstores were only opened in Guizhou province and the first Fang Suo bookstore did not take shape. Surprisingly, five years later, SiSYPHE has entered in Chengdu after its expanding in Chongqing and nine years later, a bookstore named Fang Suo was opened on the ground floor of Taiguli and won the Year’s Best Design of Shopping Place in the World Retail Congress.
Of course, people also won’t notice that Today’s Reading Bookstores in their neighborhood have almost opened in every community in Chengdu and even opened the market in Xi’an with more than 60 chain stores at its peak time. Lashed by the on-line reading in 2009, Today’s Reading changed its name to Yanjiyou in 2013 and backed to people’s sight. The new name of the bookstore is the split of the original complex form of a simplified Chinese character with the meaning of “design”, representing communication, differences, diversification, as well as existence equaling to reason with boundless imagination.
At Christmas, 2016, Yanjiyou opened its first flagship store on the B2 of IFS with the same area of 4000㎡ as Fang Suo Bookstore in Taiguli.4000㎡ is just like a spell telling the infinite possibility of a bookstore and the theme of this flagship store is future.
In Yanjiyou, future means exploration and surprises. Entering into the bookstore, you may find the flowing space design as if you are on the way to the future. Every time you walk into a new district, you are exploring a new world but these parting worlds actually are closely linked to each other.
At the center of the bookstore lies a green patio in a glasshouse, which can easily catch your sight. But it is transparent so that your sight can not only set on the patio, but go through the chinaware's on the shelves and the bamboos in the glasshouse and focus on the bookshelves in the Future Reading Area.
White iron net weaving into a wall parts the Future Reading Area and the Main Reading Area. Looking through the net, the white space is divided into countless pieces, implying the numerous uncertainties on our way to the future. Looking back to the Main Reading Area, it also provides an illusory sense, making you lament the flight of time.
The technological feel of future is also shown in the shifting spaces. Through café and the artistic gallery, you’ll step into the time tunnel and feel the tangible time there for all the lines carved on the walls reminding you of slowing down and find the eternal beauty and art.
The elaborate space design is just a carrier of the ideal of Yanjiyou, which puts emphasis on “products outweigh designs”. Now, it boasts more than 120,000 books, increases foreign books and provides a more diversified reading experience. Both adults and children can encounter with books they love. Besides, there is a reading area designed for kids where they can have a good reading time with their parents and grow interests in reading.
The stores in the Yanjiyou Bookstore provide more choices for customers aiming at conveying the possibilities of life. Expect for tea restaurant, coffee shop, dessert shop, supermarket, there are a hairdressing salon, an old-fashion photo studio, a silver and wooden workshop where you can polish a unique ornament by your own, a floricultural studio where you can design a microlandschaft and learn flower arrangements and a folk culture museum where you can experience printing and dyeing and hand weaving.
So many choices are in the bookstore and so many choices are in our life. I think, why we like to linger about such a bookstore is that we can foresee the possibilities in our life. I have no idea of these possibilities but I’m just waiting (to wait), waiting for whatever comes to me(no matter what it might be). It’s an ineffable waiting.(It’s perpetual and delicious)