Recently, a short Sichuan travel video with time length of only 1 minute and 33 seconds has aroused strong repercussions after it was released on the overseas social media platforms. This video innovatively adopts art style. It launched a new mode for promoting the international image of Sichuan travel from the visual angle of American supermodel, with slow-pace story telling and through the strong visual conflict between the special Qingcheng Tai Chi, travel culture, pandas and folk customs in old Chengdu, and the online celebrities.
This video is the first part of “Enjoying Fun for 72h in Sichuan” activity promotion videos. Its release satisfactorily ended the first phase of activity “Enjoying Fun for 72h in Sichuan”, and also symbolized that the annual marketing activities of overseas social media for Sichuan Travel officially started.
The first theme activity – “Play Cute for 72h” invited the American supermodel Lacey Claire Rogers to Sichuan. She, as the representative of global panda fans, left for Dujiangyan to visit “Baobao”, the star panda who just returned to Sichuan from National Zoological Park in Washington, and interacted and communicated with global panda fans through live video on Facebook, which immediately became the spotlight of overseas social media. “Feeling the difference among different cultures with body is the most direct travelling way that touches the heart most.” Lacey also harvested a lot from the journey this time. It makes her, coming here for the first tine, feel completely different cultural characteristics.
In accordance with the official information on Facebook, the official homepage of Sichuan Tourism Development Committee with the account “Visit Sichuan-China” on Facebook ranks first in the ranking list of “Indexes of Overseas Competitiveness and Socialized Media Influence” in China.
Since this year, Sichuan Tourism Development Committee continued to enhance overseas publicity and marketing through new media, and did new scheming and page design for the daily contents on the account “Visit Sichuan-China” in Facebook, and utilized the marketing mode of “travel + experience of online celebrity + online live video” to launch the theme activity “Enjoy Fun for 72h in Sichuan”, which received high attention and high praises from the overseas social media platform.
This year is the first year that Sichuan implements “One Belt One Road” strategy and “Go abroad” strategic travel marketing. Popularizing Sichuan travel through new media will largely improve the global popularity and reputation of Sichuan travel.