“Beautiful China, more than Panda” on Streets of London
In the past few days, a double decker bus decorated with panda and China elements have been travelling the city centre of London. The bus passing streets and lanes all year around is becoming a new moveable view of Chinese tourism on London streets. This is another measure of promoting “Beautiful China, more than Pandas”in the UK and Northern Europe by China National Tourist Office in London.
Double decker bus is a world-renown signature of the UK national and ethnic signature. The panda-themed double decker will travel through tourist attractions and landmarks including Trafalgar Square, Piccadilly Circus, Oxford Street and Hyde Park as well as other populated areas. It imperceptibly attracts not only local residents but also hundreds of thousands of international tourists, who are the potential consumer group to the campaign.
For the sake of the enriching the content of “Beautiful China, more than Pandas”campaign, the Office in London also promotes relevant market development schedules, such as the multiple highlights of panda themes on 2016 World Travel Market (WTM); a whole page of“Beautiful China, more than Pandas”advertisement on The Times; promotion of panda theme and Sichuan tourism in 2017 London Destination Show, the largest public show in the UK; road show in well-known shopping mall in Stockholm of Sweden and Reykjavik of Iceland and panda-themed Chinese tourism image in Sweden Senior Fair.
China National Tourist Office in London schedules another theme advertising campaign in London tubes, the most ancient underground system in the world in the near future.